Page 7 - Become-a-smarter-sales-rep-with-zoho-crm

How to become a smarter sales rep with Zoho CRM

Convert social media conversations into

actionable leads

It is important for you to know what interests your prospects, what kind of products or services they
are looking for and what their likes and dislikes are. Your potential customers use social media
and post regular updates on Facebook, Twitter and Google+. Some of them also talk about the

products they are using, who their main influencers in decision making are, and which product or
service they want to use.

As a smart sales rep, you need to
convert the likes, shares, comments

and retweets from your prospects into
quantifiable assets.

Convert the social media
conversations into actionable leads by
automating the lead generation
process, through a workflow.

Configure your social channel, sit back
and relax.

Every like, share and retweet gets added as a contact

• When someone makes an @mention of your organization, replies to your tweets or messages,
likes your page or retweets a message, you can add that person as a lead and assign the lead

to a particular sales rep.

• When someone messages you on social media or comments on one of your posts, you can
add that person as a contact and assign that contact to another sales rep.

You need to have the Social Admin Profile permission to set up the automation rules.

Zoho CRM Resources 7