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How to become a smarter sales rep with Zoho CRM

            Convert social media conversations into

            actionable leads

            It is important for you to know what interests your prospects, what kind of products or services they
            are looking for and what their likes and dislikes are. Your potential customers use social media
            and post regular updates on Facebook, Twitter and Google+.  Some of them also talk about the

            products they are using, who their main influencers in decision making are, and which product or
            service they want to use.

                                                                 As a smart sales rep, you need to
                                                                 convert the likes, shares, comments

                                                                 and retweets from your prospects into
                                                                 quantifiable assets. 

                                                                 Convert the social media
                                                                 conversations into actionable leads by
                                                                 automating the lead generation
                                                                 process, through a workflow. 

                                                                 Configure your social channel, sit back
                                                                 and relax. 

            Every like, share and retweet gets added as a contact

            •  When someone makes an @mention of your organization, replies to your tweets or messages,
                likes your page or retweets a message, you can add that person as a lead and assign the lead

                to a particular sales rep. 

            •  When someone messages you on social media or comments on one of your posts, you can
                add that person as a contact and assign that contact to another sales rep.

               You need to have the Social Admin Profile permission to set up the automation rules.

     Zoho CRM Resources                                                                                                7
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