Page 8 - Why You Need a Multichannel CRM
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Why you need a Multichannel CRM
Furthermore, live chat gives you access to a customer’s pain point in real time. The sales rep has
the opportunity to immediately address the issue and increase the chance a sale is made.
Sometimes it’s better to meet prospects and
customers in-person.
In the age of a digital revolution where every aspect of a business is carried out on the web, and
tightening of travel budgets amongst numerous businesses, face to face meetings may seem
obsolete. But nothing couldn’t be further from the truth.
95% 40%
face-to-face meeting Deal closed
[8]
95% of subscribers said that face-to-face meetings are key to building and maintaining a
long-lasting business relationship. In addition, Virgin airlines found that in-person meetings also
have a closing rate of 40%. [9]
Meeting customers and prospects in-person not only builds a relationship but also builds
trust. Physically meeting someone gives you the opportunity to do something that digital
communication does not— create a great first impression.
To make the most of in-person meetings, you need a comprehensive system that keeps track of
all your customers’ contact information and previous interactions. This results in an informed and
possibly, a fruitful interaction with a prospect.
Zoho CRM Resources 6
