Page 13 - Why You Need a Multichannel CRM

Why you need a Multichannel CRM

At the crux of these multiple channels is Zoho SalesSignals. SalesSignals centralizes
multichannel communication into Zoho CRM through a real-time notification feed and keeps

you informed on all of your customer activities from inside Zoho CRM. Whenever a prospect
opens an email or mentions you in a tweet, or maybe you’ve missed a call, you’ll receive a
notification. SalesSignals also captures notifications from third-party integrations, like Zendesk,

SurveyMonkey, MailChimp. SalesSignals ensures that you never miss out on engaging your
customers.

SalesSignals

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Getting started.

With customer experience becoming such a vital part of the business process, you need a
system that lets you listen to your customers across all channels and engage with them.

But before you adopt a multichannel communication CRM, there are a few things your
organization needs to have in place to streamline the entire process and avoid

miscommunication with your customers.

Zoho CRM Resources 11