Page 5 - Why You Need a Multichannel CRM

Why you need a Multichannel CRM

Emails. Old but still going strong.

As much as people would like to believe that email is dying, nothing could be further from the
truth. Email is still one of the most highly utilized forms of business communication.

Let’s set the record straight. Despite the rise of instant messaging and social media, email
usage is steadily growing, with around 2.5 billion users and about 4.3 billion email accounts.
[2]
The numbers are still expected to rise to about 2.9 billions users by 2019.

350 5000
300 4000
In Million 200 In Million 3000

100 2000

0 1000
2017 2018 2019 2020 2021 2017 2018 2019 2020 2021

Worldwide Daily Email Traffic 2017-2021 Worldwide Email User Forecast 2017-2021

To give you some perspective:

120
120 The average office worker 3.2 An American worker on
average, spends around 3.2
sends and receives around
emails
emails 120 emails a day. hours hours reading their emails.
[3]

So yes, emails are one of the most, if not the most, popular channels. This is because of email’s 5

advantages over other mediums:

Simplicity

Free
Immediacy

Record keeping/Paper trail

Powerful marketing tool

Your business should definitely have a system in place to let you engage with customers through
email with proper context.

Zoho CRM Resources 3