Page 4 - What's an SMB

The problem for salespeople everywhere is they’re only spending a third of their day actually

selling. The rest of their time is spent completing administrative tasks, qualifying leads, and
manually entering data. CRM is the easiest way to take care of these time consuming tasks and
get your reps back on the phones, doing what they do best.

Zoho CRM is designed with the modern business in mind. By giving you insight into your sales

performance to see what is and isn’t working it lets you make the appropriate adjustments. You can
also keep your sales team on track by setting up automatic emails and messages to customers so
no task or lead falls through the cracks.

If you are looking to grow your business in the coming months and years, CRM gives you all
the necessary tools to follow up with prospects and nurture leads with the personal touch of a
one-on-one interaction.

Why do SMBs need a CRM?

There’s a common misconception that CRM is too expensive or too complicated for SMBs. And
while CRM used to be a luxury only large companies could afford, the market has shifted in recent
years. Today, SMBs everywhere can afford and implement inexpensive and easy-to-use CRM
software customized to their own needs and business process.

Nonprofit

Partnership
7%
7%
Nonprofit
Partnership 7%
S Corporation
11%
44% 86%
Sole proprietorship 16%
Sole Proprietorship
22%
C Corporation
Small Employer Firms Non employers

Legal Form of Organization of Small Business
Source: U.S. Census Bureau, SUSB and Nonemployer Statistics.

One common characteristic a majority of SMBs share is limited resources and manpower. In
fact, the U.S. Census Bureau estimates that roughly three-fourths of these businesses are
sole proprietorships, meaning one person, or just a few, are doing all of the work all of the
time.

What’s an SMB? It’s not what you’ve been told. 02 www.zoho.com/crm