Page 11 - What's an SMB

How can CRM make your business smarter?

Using your digital identity.

SMB owners know that running a smart and efficient business is crucial to growth and longevity.
As you begin to implement a CRM into your daily routine, there are a number of ways you can
compound its impact on your bottom line.

Zoho CRM named Best Free CRM for Small Business Owners.

SMB owners know that running a smart and efficient business is crucial to
growth and longevity. As you begin to implement a CRM into your daily routine, there are
a number of ways you can compound its impact on your bottom line.

Source: fitsmallbusiness.com.

The modern business needs exposure, and more specifically, exposure on the web with a simple
and easy-to-navigate website. Consider our own shopping habits. When we hear about a company
through a friend or advertisement, our first instinct is to Google the business’ name and visit its
website to learn more about them and to browse their products or services.

With CRM, you can capture information about your website visitors and import their contact
information directly into your database. Simply embed a webform into your company website for
visitors to fill out and automatically push the information into your Leads module so you can follow

up with the appropriate communication.

After embedding a webform you can then prioritize the leads with scoring and assignment rules
so no one falls through the cracks. All leads are critical for SMB owners—especially younger
businesses—but some are more qualified than others. With scoring rules in Zoho CRM you can

prioritize your leads with positive or negative scoring so salespeople can prioritize their workdays
and know which leads to pursue first.

CAPTURE LEADS QUALIFY ASSIGN

What’s an SMB? It’s not what you’ve been told. 09 www.zoho.com/crm