Page 14 - Why You Need a Multichannel CRM

Why you need a Multichannel CRM

Every business needs to have a digital identity these days. A place where customers
can go to learn more about your organization and the types of products/services you

provide. All of this can be provided with a well-crafted, easy to navigate website.

When customers are on your website, they might find something that interests them
and want to contact you to learn more. So you need updated contact information

readily available. An added bonus would be adding a click-to-call functionality,
so people browsing your site on mobile can call you directly, without having to
exit the browser to dial your number.

Customers are not fond of being made to wait. So instead of having to call and be
directed to the right person to get their needs addressed, a live chat box helps cut this
waiting time. Interact with website visitors in real time and address their pain points.

An in-depth knowledge base should be available on your website for when customers
wish to find solutions to their problems and are unable to get ahold of anyone from
your organization.

With the prominence of social media, it would be wise to have an active presence on
multiple platforms. Creating and sharing content relevant to your customers and
actively engaging them helps build your brand identity.

With these things in place, you’d be well equipped to handle the surge of information you’d be
receiving from using a multichannel CRM and utilize it to bring in more leads, accelerate your
processes, and close more deals.

If your interest has been piqued, you can try Zoho CRM for free here.

You can also write to us for any sales inquiries at sales@zohocorp.com

Zoho CRM Resources 12